Building upon the foundations of customerexperience in the European Telecoms industry through transformation, collaboration and innovation.
Investment in securing a new customer costs 5 times as much as retaining an existing one. With this in mind, the telecoms market in Europe is near to saturation meaning that it is even harder for telecom operators to find new customers. In addition, existing customers of the digital transformation era are continuously exposed to technologies, which makes their lives more autonomous, faster and diversified. The customer is now arguably in control compared to previously being at the mercy of the operator. They are more demanding with the customer experience they expect, more flighty and willing to change to another provider if they are unhappy with their service and, constantly on the look out for the next best experience.
Packed full of case studies, interactive workshops, deep dive panels, live polling and interview sessions, this year’s CEM will enable you to benchmark your customer journey, expose you to cutting edge CX technologies and deliver thought provoking and realistic takeaways for your business.
TWO NEW STREAMS FOR 2018. As you have to, we have also thought of the value and usability of CEM 2018’s agenda to our customers – you! 2018 will feature focusing on two key topics namely, Customer Centric CEM and Network Centric CEM. Business critical areas of debate will include:
Network Centric CEM
- Identify problems before it reaches the customer
- Man and machine as the winning team
- Do you know the nice to have innovations vs the essentials?
- Big data, Big challenges, Big Opportunities
Customer Centric CEM
- Always have your finger on the pulse of the customer!
- The nuances of B2B and B2C
- Personalisation for the “Insta-generation”
- Do your customers want to interact with a robot or a human?
Chief Procurement Officer
Telia Company Denmark
Chief Customer Experience Officer
Management Board Member and CSO
Strategy GPM/Group Innovation - eCompany
Deutsche Telekom AG
VP, Head of Human Centred Design
VP, Operations Care and Sales
Group Director of Insights
Director, Customer & Business Insights
Director, CX Department
Director Digital Customer Service
Director CRM & Market Intelligence
Head of Omnichannel and Digital First
Strategic E2E Process & CEX Lead
Senior Manager, Product Management
Customer Experience Management Expert
T-Mobile Czech Republic
Vodafone Global Services
VP of Sales
Benefits of attending the conference
TWO NEW STREAMS with live polling, live interview sessions, deep dive panels and technology specific lunch and learns
Man and machine as the winning team. Implement revolutionising technologies with an engaged and efficient workforce to retain and win new customers
Identify problems before it reaches the customer. Integrate cutting edge back office predictive analytics and automation into your network
Interact with your customer using their platforms and language through effective staff training, behavioral patterns and, a unified marketing channel platform to enhance customer usability and experience
We welcome you to join us at CEM Europe:
Key telecom operators in Europe
Hours of networking
Presentations and Case Studies