25 - 27 September, 2018 |
Crowne Plaza, Bratislava, Slovakia
Speaker Information:

Melanie Longdon


VP, Operations Care and Sales
Liberty Global


1:00 PM Using messaging as a pure channel for customer interaction

  • What are the benefits of pure messaging customer handling for both the customer and the operator?
  • How does this process affect your current operating costs – is it the slow death of your call centres?

2:30 PM Panel discussion – When does personalisation become commercially impractical?

  • Debate the benefits of addressable advertising and its direct impact on revenue
  • Discuss the technologies and analytical tools required to personalise effectively
  • When does hyper-personalisation become intrusive as well as non-cost effective?


Check out the incredible speaker line-up to see who will be joining Melanie.

Download The Latest Agenda