25 - 27 September, 2018 |
NH Prague City Hotel, Prague, Czech Republic

Timea Kozma Zekany


Strategic E2E Process & CEX Lead
UPC


2:45 PM The use of sub-brands to personalise

  • What are the risks of sub-branding – can you weaken your overall brand identity as a result?
  • How do you communicate re-brands and sub-brands effectively to your customer?
  • How can you tailor a brand to a regional audience whilst maintaining the strength and integrity of the parent brand?


Check out the incredible speaker line-up to see who will be joining Timea.

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