Timea Kozma Zekany
Strategic E2E Process & CEX Lead
12:00 PM The use of sub-brands to personalise
- What are the risks of sub-branding – can you weaken your overall brand identity as a result?
- How do you communicate re-brands and sub-brands effectively to your customer?
- How can you tailor a brand to a regional audience whilst maintaining the strength and integrity of the parent brand?