Speaker Information:
Tom Bagnall
Group Director of Insights
VEON
2:30 PM Why social media is a power not to be ignored
- Consumers don’t just listen to experts for product advice; they listen to other consumers on a mass scale. How can you optimise your sales through influencer marketing?
- How do you benchmark success when it comes to ROI of sales and leads over social media?
- Customer complaints over social media channels: understand the repercussions to react appropriately and quickly!
2:30 PM Panel discussion – When does personalisation become commercially impractical?
- Debate the benefits of addressable advertising and its direct impact on revenue
- Discuss the technologies and analytical tools required to personalise effectively
- When does hyper-personalisation become intrusive as well as non-cost effective?